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What we offer and how we operate:

  • We’ll come in and audit your current marketing strategy
  • We’ll conduct an internal and external marketing analysis  (SWOT)
  • We’ll conduct research where needed
  • We’ll make recommendations and devise a new and understandable strategy
  • We’ll begin a process of implementation with a clear and concise action plan
  • We have an array of specialist publications in which to feature your product or service
  • We have in-house editorial staff and copywriters including access to the country’s finest writers
  • We have relationships with all of the country’s major media buying and planning companies. We’ll get you the best deals
  • We offer an unparalleled  PR service
  • We have a wide range of in-house design and branding services
  • We have a dedicated eventing and promotions division
  • We have an in-house online department for e-marketing initiatives
  • We’re linked-in to all the social media sites and create measurable campaigns
  • We have an exclusivity agreement with our printers to secure the best prices
  • We’ll measure every marketing initiative we can to determine ROI

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Internal Marketing Analysis
FM can conduct an extensive internal review of the strengths and weaknesses of your business. This will provide one with a succinct overview of the business from a marketing perspective. The analysis will review all internal (staff) and external (customers, stakeholders and suppliers) communications, advertising and promotions, corporate branding, advertising – design, media placements, promotions, cooperative selling and exhibitions / shows.
Company Environmental Report
A detailed examination of the threats and opportunities the company faces and then establishing a range of tactics to tackle the threats and seize the opportunities that are within reach of the company’s resources
Marketing Strategy
Whilst the company‘s marketing strategy might be informally known amongst the directors and some key personnel, it is critical to have the concept crystallised, documented and agreed upon. It is the ‘road map’ for the business
Brand Management
Brands vary greatly from business to business, what worked for one business will not necessarily work for another. The challenge to create and maintain a successful brand relies on many different factors. We offer advice on the best way to maximize the brand building process
Advertising and design, monitoring and execution
We will review the suppliers, their costs, and review whether they are in-keeping with the company’s strategy. Review the various suggestions for the planning of the media spend. We will review areas where we can save your business money and negotiate direct buying from media sources.
Media Placement
We will provide guidance for the planning of the media spend. We will review areas where we can save your business money and negotiate direct buying from media sources
Corporate Identification
We will ensure that everything from the website, business cards, corporate stationery project a consistent and unified image of your business.  We have an in-house design department to take care of all marketing collateral requirements
Online strategies
With the increasing importance of the internet and websites, the time value of money and the growth of international sales demands, does not require, but demands an online strategy.  In addition applying search engine optimisation techniques assists in providing the best Google organic ratings possible – this is prize media space!